Contact Information: Tanya Klein News & Media Relations Manager 973-596-3433

A new startup company focused on software and professional services to improve community health outcomes just selected Newark as its headquarters.

SRL Group, LLC, founded by two veterans of healthcare marketing, joined New Jersey Institute of Technology’s (NJIT) Enterprise Development Center (EDC) incubator at 211 Warren Street.

“Newark is the best place to launch our new software company,” claims Jose Espinoza, CEO, SRL Group. “We get access to a strong, technology-based infrastructure and ‘one-stop’ transportation connections to anywhere in the Northeast Corridor.  We can also tap into a great talent pool from NJIT, Rutgers and Seton Hall. Best of all, rents are a fraction of those in Manhattan, Jersey City or Hoboken.”

Helping Doctors Get More Word-of-Mouth Referrals

SRL Group is developing proprietary software to focus on the emerging field of referral marketing and online reputation management.

“Word-of-mouth referrals are the most powerful source of new patients for healthcare providers,” claims David Brooks, President, SRL Group. “Despite a much lower cost and higher-quality outcomes, few practices have the tools to general more referrals from existing patients.”

In addition, according to Brooks, three out of four patients that get a provider referral from a friend or family member will search online first to check out a doctor’s online reputation. Unfortunately, missing information or bad reviews can deter a patient from seeking care.

To help solve these issues, SRL Group, is developing proprietary software and professional services to help medical practices increase new-patient acquisition from word-of-mouth referrals:

  • A platform to generate more online reviews from existing patients.
  • Premium listings on top healthcare websites.
  • Concierge service to publish a single, consistent digital CV on the top health care and local business directory websites.
  • Fast, mobile-friendly websites that contain authoritative patient education materials on 8,000 medical conditions and treatments.
  • Software to track phone calls from marketing channels and match them to new patients.

In first quarter 2019, the company will introduce a proprietary software platform to encourage patients to make referrals to friends and family members.

About SRL Group:
SRL Group, based in Newark, NJ, is founded by two health care marketing veterans:

Jose Espinoza – CEO
Jose is a leader in online marketing for physicians, specializing in digital and social media marketing, video and sales training. He has applied his sales skills to innovative health care companies including PatientPlus, where he worked as director of sales, and HealthPlatforms, Inc., where he started as a top-performing sales rep before building out strategic sales channels to amplify company revenue.

Prior to entering online marketing, Jose was a private banker, then vice president/ private client advisor, with JPMorgan, Chase Bank N.A.

Jose earned a B.S. degree with New Jersey Institute of Technology (NJIT).

He is a mentor with America Needs You (ANY), a national 501(c)(3) nonprofit organization that fights for the economic mobility of ambitious, first-generation college students by providing transformative mentorship and intensive career development.

David S. Brooks – President
David has extensive experience in health care marketing companies. He is a co-founder of HealthPlatforms, Inc., a web-based marketing services company that operates Doctor.com, and co-founder of PracticeBrain, Inc., a SaaS company that provided appointment reminder and office calendaring for medical practices.

Prior to establishing his own SEO and marketing consulting firm (SPS Group, Inc.), David was director, investor relations and corporate communications for Intermec (NYSE:IN), a $2B industrial technology company, and manager, global marketing communications, for Warner-Lambert Company.

David has a B.A. (Rhetoric & Communications) from New York State University (Albany), and an MBA from The Marshall Graduate School of Business at the University of Southern California.

About the NJIT Enterprise Development Center
The Enterprise Development Center (EDC), located on the campus of New Jersey Institute of Technology (NJIT), is a cooperative and resourceful ecosystem for startups and small businesses. From finding the right working space and attracting investment capital, to building staff and developing effective business plans and marketing strategies, the EDC supports companies as they work to become profitable businesses and dynamic participants in the economic life of New Jersey and the nation. The EDC is located in Newark’s Urban Enterprise Zone (UEZ) and Historically Underutilized Business Zone (HUBZone). The EDC is also a partner of the New Jersey Innovation Institute (NJII), an NJIT corporation that applies the entrepreneurial and technical resources of the state’s science and technology university to challenges identified by industry cluster partners.


One of only 32 polytechnic universities in the United States, New Jersey Institute of Technology (NJIT) prepares students to become leaders in the technology-dependent economy of the 21st century. NJIT’s multidisciplinary curriculum and computing-intensive approach to education provide technological proficiency, business acumen and leadership skills. NJIT is rated an "R1" research university by the Carnegie Classification®, which indicates the highest level of research activity. NJIT conducts approximately $162 million in research activity each year and has a $2.8 billion annual economic impact on the State of New Jersey. NJIT is ranked #1 nationally by Forbes for the upward economic mobility of its lowest-income students and is among the top 2 percent of public colleges and universities in return on educational investment, according to PayScale.com. NJIT also is ranked by U.S. News and World Report as one of the top 50 public national universities.