NJIT Builds Brand Among Higher Ed Peers
NJIT’s longstanding goal of building awareness and prominence among its peers and the public has inspired the “NJIT Makes” campaign. Showcased on the web, on video, in print, and even on billboards, the “NJIT Makes” campaign touts cutting edge research, industry-focused solutions, and career preparedness for 21st century jobs and beyond.
Merely broadcasting to the world, however, is not the only measure of success. Rather, the campaigns aid in recruitment of top faculty and administrators, support rankings and accolades, and ultimately propel NJIT students into great jobs or further academic pursuit.
In one of the latest campaigns featured in The Chronicle of Higher Education, NJIT highlights one of its research foci: Infrastructure. From civil engineers to infrastructure planners to concrete industry managers, NJIT researchers are devising and testing next-generation materials, technologies and systems that will help usher in this new era in transportation.
NJIT faculty, students and alumni are building infrastructure to last in a dramatically changing world while reducing the sector’s carbon footprint.
