Hillier College Logo Design by Brian Novello

NJIT alumnus Muhammad Alnakash and I are co-founders of CheckSET Review where we are reinventing Quality Assurance & Risk Management for developers, contractors, and architects through expert peer reviews. By proactively identifying errors and omissions embedded in contract documents, we help reduce construction RFI's and change orders, saving significant time and money for project stakeholders.

My time at NJIT helped foster a systematic approach to design and problem-solving that is fundamental to any start-up environment while the studio culture itself necessitated both resiliency and determination.

The proposed logo builds off the existing “red square” logo that has represented the college for the past decade while alluding to the university's past branding through the red block lettering.  By incorporating the abbreviation of the Hillier College of Architecture and Design, HCAD, the letters form an implied three-dimensional cube, utilizing both positive and negative space.  Visual legibility was a priority as the brand identity needs to be easily replicated and recognized across both print and digital mediums at all scales. 

Brian Novello