This past spring break, six undergrads from the MRKT485 course and two graduate students from MGMT699 ventured to Germany for the first Martin Tuchman School of Management (MTSM) undergraduate faculty-led study-abroad experience. Accompanied by MTSM Senior University Lecturer Melodi Guilbault, they visited both prominent companies and locations of historical and cultural significance, and attended lectures at Technische Hochschule Ingolstadt (THI) University, a partner institution of NJIT that helped plan the excursion.
“We developed this experience to promote study abroad and increase the internationalization of the marketing program,” said Guilbault. “The students found tremendous value from it. One student indicated it was one of the best experiences of his life. Another is considering going to THI as an exchange student for a semester, and still another as an exchange student as part of his master’s degree.”
While overseas, the group toured the Audi factory to learn about supply chains, and also met with senior marketing staff during specially arranged outings at Nokia, Continental AG and Herrnbräu.
Now back at NJIT, the students are writing research reports based on the knowledge they acquired in Germany. Topics range from supply chain to innovation to marketing.